Launch Slideshow

Impressions from Cevisama 2013

Impressions from Cevisama 2013

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    Designed by architect José María Tomás Llavador, Tomás Llavador Architects and Engineers, the Feria Valencia convention center hosted Cevisama 2013.

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    The Trans/Hitos 2013: Geometries exhibition at the center of the convention hall celebrated the use of ceramics to create spaces. The 9-meter-diameter (29.5-feet-diameter) dome has 275 facets and houses the winning projects from the Ceramics for Architecture and Interior Design Awards organized by the Spanish Ceramic Tile Manufacturers' Association (ASCER).

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    Walking through one of the eight pavilions at Cevisama 2013.

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    Arapici's Moving (black and white tiles) and Vanguard (colored tiles) collections highlighted two common sights at Cevisama 2013: modern vintage patterns and high-resolution printing on tiles.

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    Vives showcases its 1900 collection of reinterpreted vintage designs.

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    Late 20th-century glam from Aparici.

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    Vives shows another take on the vintage look on its red clay body tile Buril in the Zoclo collection.

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    Ceramic tiles printed to simulate wood continues to trend in the world of tile. Vives's porcelain tile collection Faro assumes the look of painted, distressed wood.

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    Tau took a pop art approach with Grafiti, its version of printed wood tiles.

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    Aparici's Fuel collection uses a reactive ink that expands and creates the tile's texture when fired in the kiln.

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    Azteca demonstrates its high-resolution printing capabilities on its Imagine mural tiles.

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    La Platera can customize its Pixtile patterns to create custom mosaics.

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    Classic three-dimensional shapes were another trend at Cevisama. Mainzu Ceramica's Bissel has the beveled edges of subway tiles.

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    Tile manufacturers can now print on multiple sides of extruded products in one pass to create a consistent finish. Natucer used its digital printing technology Inklinker on its extruded bullnose step.

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    The look of high-gloss, polished stone recreated on ceramic tile was other trend at Cevisama, as shown by Ceracasa's Absolute collection.

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    Spanish fashion designer Agatha Ruiz de la Prada designed a collection of bright-colored tiles for Parmesa.

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    Spanish designer and fashion icon Agatha Ruiz de la Prada.

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    Looking up at the Matex Spain exhibition.

Thousands of attendees in tailored suits and comfort-defying heels strolled through 100,000 square meters (1.1 million square feet) of sun-filled pavilions at the Feria Valencia convention center in Spain for the 31st annual Cevisama. Tile of Spain, which represents 125 companies in the Spanish Ceramic Tile Manufacturers' Association (ASCER), organized a media tour of the conference.

Show organizers reported that 673 companies from 40 countries planned to exhibit at the show, which ran from Feb. 5 to Feb. 8, and is also known as the International Exhibition of Ceramics for Architecture, Bathrooms and Kitchens, Natural Stone, Raw Materials, Frits, and Enamels. Final attendance numbers are still being tallied, but last year’s attendance topped 70,000, including 13,000 international visitors.

From the ceramic tiles that manufacturers were highlighting in their stylized displays and vignettes, several trends were clear. High-resolution printing on tiles using inkjet decoration has improved noticeably in the past few years, relegating hand-painted tiles to virtual nonexistence at the show.

Ceramics printed to emulate the look of wood finishes remain popular, but manufacturers have increased their design repertoire by offering multiple species, distressed and painted wood looks, and even a pop art take on wood. The slight textural finish enabled in part by reactive glazing and other manufacturing techniques has helped make the wood finish more convincing than in the past.

The other significant benefactors of the advanced digital printing techniques are vintage and antique patterns. Many companies displayed a portfolio of tiles featuring classic designs and decorations reinterpreted to have more modern and simple forms and to use more contemporary color palettes.

Classic tile geometries also prevailed at the show, from beveled subway tiles to custom mosaic designs. In lieu of mesh-mounted mosaic tiles, manufacturers are creating standard-sized tiles scored with grout joints to simulate the look of individual tiles within one piece. Innovations in design and printing technology have enabled this simplification, allowing tile manufacturers to plan and customize tiles to create custom murals and compositions.

From the high-polished finish on tiles that simulate marble and natural stone to the custom colors, patterns, and shapes, Cevisama showed that technology has made nearly any look possible on porcelain or clay.